Succeeding with Amazon Ads
Amazon stands as the world’s largest eCommerce platform, and the number of businesses utilizing its online advertising platform is rapidly increasing. Don’t risk being left behind—stay ahead with us.
Why Choose Amazon Ads for Advertising?
Similar to Google Ads, Amazon Ads is a pay-per-click platform that enables businesses to boost brand visibility, engage audiences, and generate revenue through paid advertisements. It also takes advantage of the vast reach and trusted shopping environment of the world’s leading online retailer.
Whether you like it or not, Amazon holds a commanding 37.6% share of the U.S. eCommerce market, greatly outpacing other major online retailers like Walmart, Apple, and eBay (Statista, November 2023).
Businesses that utilize Amazon Ads benefit from targeting users who are already in a shopping mindset, increasing the likelihood of purchases. Additionally, the prominent ad placements help brands differentiate themselves from competitors and achieve vital conversions.
SparkAds Amazon Ads Services Benefit Your Business By:
- Effectively incorporating Amazon Ads into your PPC strategy
- Enhancing product visibility to drive more online sales
- Selecting from a variety of ad options tailored to your goals and budget
Amazon Ads Services Offered by SparkAds
Although there are numerous advantages to using Amazon Ads, small business owners often find it challenging to dedicate the time needed to explore the platform, build and manage campaigns, and effectively utilize various tools and strategies for optimal performance while managing daily business operations.
SparkAds provides a comprehensive range of services to help you create and manage high-performing Amazon Ads campaigns that promote growth.
Let’s Discuss Your Amazon Ads Requirements
Schedule a call with us to explore your marketing objectives and how we can assist in achieving them. This consultation is entirely free and comes with no obligation.
What Makes Us Different?
Data-Driven Approach
By concentrating on two crucial metrics—media efficiency ratio (MER) and total advertising cost of sales (TACoS)—we help you assess your entire Amazon selling program, including organic sales boosted by improved ad rank, which many advertisers often overlook.
Our team coordinates advertising campaigns across Amazon, Facebook, and Google Ads to direct high-quality traffic to your listings from both Amazon and external sources, ensuring effective conversion tracking and minimizing advertising overlap.
Account Structure
We will design an Amazon Ads account structure that leverages all campaign types and utilizes ad formats (including video) that are underutilized by your competitors.
Ad Products (Campaign Types):
- Sponsored Products: CPC ads that promote individual product listings on Amazon, enhancing visibility.
- Sponsored Brands (formerly Headline Search Ads): CPC ads that feature your brand and product range.
- Sponsored Display: CPS/vCPM ads that appear on and off Amazon to boost awareness and consideration.
- Video Ads: Streaming TV and online video ads that highlight your brand.
Listing Optimization
Alongside helping you collect reviews and build high-converting Amazon pages, SparkAds will assist in refining your product titles and descriptions to enhance visibility in Amazon search results. Our Amazon Ads team can also set up automated review requests to be sent to customers following each order.
Performance Optimization
SparkAds saves you countless hours that would otherwise be spent on bid optimization and expanding targets.
Many Amazon advertising accounts have thousands of targets that need regular optimization. We perform hundreds of optimization actions weekly to ensure you maximize your sales opportunities.
Our Amazon Ads team ensures you’re ready to scale by continuously analyzing search terms and matched target reports to identify new targets for your campaigns.